Enhancing Malaysian SME Employee Work Engagement: The Mediating Role of Job Crafting in the Presence of Task Complexity, Self-Efficacy and Autonomy

Ahmad Bashawir Abdul Ghania, Narentheren Kaliappenb, *Kittisak Jermsittiparsertc,d, a,bSchool of International Studies, College of Law, Government & International Studies, Universiti Utara Malaysia, cDepartment for Management of Science and Technology Development, Ton Duc Thang University, Ho Chi Minh City, Vietnam, dFaculty of Social Sciences and Humanities, Ton Duc Thang University, Ho Chi Minh City, Vietnam,  Email: abashawir@uum.edu.mybnarentheren@uum.edu.my,

*Corresponding Author Email:  ckittisak.jermsittiparsert@tdtu.edu.vn

Currently, Malaysian SME organizations intend to enhance employee work engagement at the workplace through accessing them freedom of job design, enhanced employee’s self-belief and meaningful and challenging tasks.   The purpose of this study is to identify the work engagement level of the employees of Malaysian SMEs with the mediating role of job crafting in the presence of autonomy, task complexity and self-efficacy. This study was quantitative and utilized PLS-SEM version 3 to analyze the data. Sample size was 300 and 5 the point Likert scale random sampling technique was used for data collection. The findings of this study show that in order to sustain competitive edge, worker’s engagement is very critical to sustain the Malaysian SME employees. Moreover, the mediating role of job crafting has very crucial influence on the work engagement level of the employees. Secondly, a higher level of autonomy and self-efficacy ensure the job crafting has a positive effect resulting in production of a higher level of work engagement. The level of task complexity in this study also enables the employees to perform tasks independently and that evidently boosts their work engagement. Future studies could be conducted on a moderator such as organizational culture and mediation organizational citizenship behavior or perceived organizational support etc. to further add to this field of investigation. Pages 1- 18

The Mediating Role of Learning Orientation in the Relationship between Organizational Innovativeness, Financial Performance, Production Performance and Marketing Performance of SMEs in Thailand

Narentheren Kaliappena, A Harits Nu’Manb, *Kittisak Jermsittiparsertc,d, aSchool of International Studies, College of Law, Government & International Studies, Universiti Utara Malaysia, Malaysia, bTeknik Industri, Fakultas Teknik, Universitas Islam Bandung, Unisba, Indonesia, cDepartment for Management of Science and Technology Development, Ton Duc Thang University, Ho Chi Minh City, Vietnam, dFaculty of Social Sciences and Humanities, Ton Duc Thang University, Ho Chi Minh City, Vietnam,  Email: anarentheren@uum.edu.my,

 *Corresponding Author Email: kittisak.jermsittiparsert@tdtu.edu.vn

The main objective of the current study is to investigate the impact of organizational innovativeness and the learning orientation on the financial, production and marketing performance of SMEs in Thailand. In addition to that, the study has examined the mediating role of learning orientation in the relationship between organizational innovativeness and financial, production and marketing performance of SMEs in Thailand. The study is among the pioneering studies on the issues related to organizational innovativeness, learning orientation, financial, production and marketing performance of SMEs in Thailand. The current study has used SEM-PLS as a statistical tool to answer the research questions raised and research objectives envisaged in the current study. The findings of the current study provide support to the hypothesized results. The study has argued that to deal with the current external opportunities and menaces, new knowledge and skills for improving existing and future performances must be provided for organizations. This study will be helpful for policymakers and researchers in examining the link between organizational innovativeness, learning orientation, financial, production and marketing performance of SMEs in Thailand. Pages 19 to 40




 A Study of Impulsive Buying of Cosmetics among Female Buyers in Malaysia

*Phatthanan Hiranrithikorna, Jutamat Sutdueanb, aFaculty of Management Science, Suan Sunandha Rajabhat University, Bangkok, Thailand, bCollege of Innovative Business and Accountancy, Dhurakij Pundit University, Bangkok, Thailand, 

Corresponding Author Email: aphatthanan.hi@ssru.ac.th, b607191030012@dpu.ac.th

For the previous two decades, Generation Y purchasers have become a worldwide advertisers' target market because of their spending force and high potential to take part in impulse buying behavior. Purchaser's expectations are shifted and affected by visual contact, perceptual interface and stimulus interaction. When advertising items, merchants will, in general, instigate purchasers impulsivity through different techniques for incitement. This reality has prompted the expanding complexity of the components which decide impulsive purchasing. A review survey was structured and distributed among 300 Generation Y purchasers of style clothing. The outcomes demonstrate that demographic factor (gender) has the most grounded effect on impulsive purchasing, followed by situational and individual components. A remarkable finding is that demographic factor (salary); situational factor (social impact) and individual factor (extraversion) don't animate impulse buying behavior of Generation Y. This exploration broke down the variables which decide impulsive buying, and utilized a survey so as to examine the elements that decide female customers' impulsive purchases of cosmetic products. Pages 41 to 58




Family Owned Firms and Earning Quality

*Phatthanan Hiranrithikorna, Watcharin Joemsittiprasertb, aFaculty of Management Science, Suan Sunandha Rajabhat University, Bangkok, Thailand, bDivision of Business Administration, ASA College, New York, USA.,

*Corresponding Author Email:  aphatthanan.hi@ssru.ac.thbwatjoemsittiprasert1@asa.edu

In this paper, we investigate the empirical evidence of family-owned firms for various aspects. The main objective of the study is to analyze the performance of family ownership of firms with respect to earnings quality. This study investigates whether the controlling family involvement in accrual-based earnings management manipulates the financial reports in Malaysia. This study has also catered to the conflict of agency theory and how it influences earnings management. The sample data consists of nonfinancial listed firms of Malaysia over the period of 2009-2015. The final data relies on information from the top 200 non-financial firms, listed in the stock exchange of Malaysia. Pages 59 to 72



Impact of Transformational and Servant Leadership on Organizational Performance and Job Satisfaction: An Empirical Assessment of Pharmaceutical Firms in Thailand

Parinya Siriattakula, *Kittisak Jermsittiparsertb,c, aPolitical Science Association of Kasetsart University, Bangkok, Thailand, bDepartment for Management of Science and Technology Development, Ton Duc Thang University, Ho Chi Minh City, Vietnam, Faculty of Social Sciences and Humanities, Ton Duc Thang University, Ho Chi Minh City, Vietnam, 

*Corresponding Author Email: asiriattakul@hotmail.comb,ckittisak.jermsittiparsert@tdtu.edu.vn

The present research aims to study the relationship between two leadership styles i.e. transformational leadership and servant leadership with organizational performance and job satisfaction in the management of the pharmaceutical organizations in Thailand. Since leadership impacts the employee performance and attitude therefore leadership impacts organizational performance and job satisfaction. Quantitative method was used to carry out the analysis with the help of correlation and regression to find the effect of transformational and servant leadership on organizational performance and job satisfaction. The research outcome shows that both the leadership styles have a positive relationship with organizational performance and job satisfaction. Pages 73 to 101

An Advance Prototype for Investigating Eco-Friendly Behavior

Abdunrohman Mukema, Arifeen Yamab, *Kittisak Jermsittiparsertc, a,bInstitute of Asian Studies, Chulalongkorn University, Bangkok, Thailand, cSocial Research Institute, Chulalongkorn University, Bangkok, Thailand,  Email: aAbdunrohman.M@chula.ac.thbarifeen.y@chula.ac.th,  *Corresponding Author Email: kittisak.j@chula.ac.th

Researchers over the years have tried to elaborate the connection between individual attitude and behavior which is translated in pro environmental consumption through different models. These prototypes are based on conventional theories which lack general consensus and do not portray the ideal balance between the variables. The aim of this paper is to test the relationship among a set of concepts which allow us to recommend a prototype for pro environmental customer behavior (green behavior) established on a diverse group of consumer buying behavior precedent; pro-social behavior of customer, the importance they give to ecofriendly product and communication. Data was gathered through self-structured questionnaire which was further analyzed by applying Structural Equation Modeling (SEM). Findings from the survey reveal that pro-social behavior directly affects the value consumers put on ecofriendly consumption, and the value consumers put on green products stimulates specific buying behavior and acceptance to green marketing. Nevertheless green marketing has a very feeble effect on buying behavior with respect to green products. The significance and thorough understanding of the connection among these notions is critical in designing a comprehensive marketing strategy for a green product in order to foster desired buying behavior. Pages 102 to 121



Equal Gender Analysis on the Meaning of Words Animals’ Applelation in Arabic

*Akmaliyaha, aUniversitas Islam Negeri Sunan Gunung Djati Bandung, Indonesia, 

*Corresponding Author Email: akmaliyah@uinsgd.ac.id

Gender is a social-cultural construct of the role of women, their nature and characters, in their particular society. Peculiar among its forms is the one that exists in the language used to express the concept. Language is a product of culture which in its turn colors our understanding of gender and vice-versa there occurs interchange of influence between culture and language. Core components of language are words and their meanings. Some words and meanings in Arabic which reveal the appellation of the animals are interesting to note as they are accompanied with specific gender. In a manner similar with their counterpart in being, i.e. human being, they possess gender (sex) and its inherent characteristics. So the animals designated on the word for the female gender is not the one intended for another particular gender i.e.  a male one; Special character refers therefore only to a specific gender. It can be assumed that denoting certain animals to a specific gender could indicate a degree of inequality in aspects of language. Certain characters are determined to be owned by only certain types of animals. Pages 122 to 132




A Study of Legal and Illegal Indonesian Migrant Workers in Malaysia and Their Problems: Finding a Solution from the Violence and Protecting Their Rights

Thamrin Sa, aFaculty of Law, Universitas Islam Riau, Indonesia, Email: tamrins@law.uir.ac.id

The problem of unemployment can cause various impacts, both on socio-political climate and also on security. One of the social impacts is unemployment followed by poverty. The solution is providing an opportunity to work abroad. The popular option for working abroad for Indonesian people is in Malaysia. Organizers of the Placement of Indonesian Workers Abroad can legally carry this immigration through the Independent Indonesian Workers association. The placement of Indonesian Migrant Workers can be achieved for individuals through both the rule of Government to Government (G to G) and Government to Independent (G to I). Besides working legally, some Indonesians work illegally in Malaysia and as illegal migrant workers are not protected by the state which makes life uneasy in the destination country. This paper proposes the regulation of protection for Indonesian Migrant Workers by looking at some cases that have occurred for Indonesian Migrant Workers in Malaysia. Pages 133 to 149




Teacher’s Classroom Observation:  A Study of Attitudes and Best Practices

*Fahad S. Alsahli, English Language Department, College of Sciences and Humanities, Prince Sattam bin Abdulaziz University, Saudi Arabia

 *Corresponding Author Email: f.alsahli@psau.edu.sa

Classroom observation, perceived as a best practice by different accreditation agencies, has begun to gain momentum in the Saudi higher education sector. This paper investigates the attitudes of English language faculty members in Saudi Arabia toward classroom observation. A survey was distributed to English language faculty members working with the preparatory year in one of the Saudi universities. The study adopted a quantitative approach and collected data through 33 Likert-scaled questions divided into two sections: one on teachers’ perceptions for classroom observation and the other on their experience with regard to classroom observation The first part examined Teachers’ views about classroom observation as best practice; and the second part investigated their actual experience from classroom observation. Results suggest that English language faculties have positive views about class observation in general, but it was consistently stated that Classroom observation processes need to be planned carefully at all the stages in order to gain the utmost benefit for the stakeholders. The Faculty must be assured that Classroom observation will be used for improvement rather than evaluation purposes. Pages 150 to 166




 Public Perception about Economics and Its Impact on Shariah Stock Market of Indonesia

*Muhtadi Ridwana, Nur Asnawib, Nina Dwi Setyanigsihc, a,b,cMaulana Malik Ibrahim State  University, Indonesia, 

*Corresponding Author Email: read-one1905@yahoo.com, nurasnawi9@gmail.com, Shirlytania89@yahoo.com

The purpose of this study is to examine the public perception about  economics and its impact on Shariah stock Market in the region of Indonesia. To address this objective, primary data technique through a questionnaire approach was applied. A structural questionnaire was developed, considering ten items with regard to public perception about  economics and five items with regard to Shariah stock market indicators. A sample of 329 respondents was selected, based on the information about  economics and Shariah stock market. Descriptive, correlation, reliability and stepwise regression techniques were applied to analyze the relationship between exogenous and endogenous variables of the study. Overall data reliability indicates a good score of Cronbach alpha. Findings through stepwise regression analysis shows that under model 1,  economics increase the standard of living and welfare in the society and have a positive public perception which in turn significantly and positively influences Mean score of Shariah stock market indicators. In addition, model two reflects that five out of ten items tested with regard to public perception about  economics have significant and positive influence on Shariah stock market in Indonesia. Study findings are useful fin consideration of managerial implications in the field of  economics and finance. Meanwhile, this study provides significant evidence which makes a theoretical contribution to the literature on  economics. However, this study is based on several limitations such as limited managerial implications and non-application of advanced techniques for data analysis which should be reconsidered in future studies. Pages 167 to 182




How to Develop Quality of Accounting Information System through User Personality in an Emerging Country

Azhar Susantoa, *Meiryanib, aLecturer of Department of Accounting, Faculty of Economics and Business, Padjadjaran University, Bandung, Indonesia, bAccounting Department, Faculty of Economics and Communication, Bina Nusantara University, Jakarta, Indonesia 11480,  Email: aAzhars2015@gmail.com, *Corresponding Author Email:   bmeiryani@binus.edu,

User personality can increase the effectiveness of accounting information systems. Effective accounting information systems affect the quality of accounting information. The phenomenon that occurs in several organizations in Indonesia shows that accounting information systems have not produced quality accounting information. The study was conducted to obtain facts through tests that prove the influence of the user's personality on the quality of the accounting information system. The data used in this study was obtained through a survey questionnaire that was administered to 61 state-owned enterprises in Indonesia. Testing data used SEM-PLS. The research methodology uses an explanatory method. The results of the study show that the user's personality influences the quality of the accounting information system. Pages 183 to 196




 Job Performance and Government Banks: Evidence from Indonesia

*Yanuar Yanuara, Yenny Legob,  Ronnie Resdianto Masmanc, a,b,cEconomics and Business Faculty , Tarumanagara University, Jakarta. Indonesia, 

*Corresponding Author Email: *ayanuar@fe.untar.ac.idbyennyl@fe.untar.ac.id cronniem@fe.untar.ac.id

This study aims to investigate whether Organizational Citizenship Behavior (OCB) and Work Engagement (WA) are mediating between Perceived Organizational Support (POS) and Job Performance (JP).This study methodology uses a survey tool and data is collected in this study from 205 respondents who are government bank employees in Jakarta. Data is analyzed with Structural Equation Modelling (SEM). The results are that OCB  is mediating between POS and JP, while WA is not mediating between POS and JP, and POS has a significant correlation to JP. The government banks in Indonesia must pay more attention to improve the indicators of WA. Never conducted research on OCB and WA as mediators of POS and JP on Indonesian government banks. Pages 197 to 212




Particle Error Analysis: Focusing on the Influence of Indonesian Language

Aan Amaliaa, aWidyatama University, Indonesia

This study discusses the wrong way of using particles (joshi) in terms of meaning and function and how to use them in Japanese sentences. In the research data from the results of the tests and interviews of this study, it was found that one of the reasons is the influence of Indonesian as a first language learner. When filling in the question by translating, the learners, usually directly interpret it in Indonesian without seeing the function of the particles. Since the use of particles in Japanese sentences is complex, learners cannot interpret directly into Indonesian or other foreign languages and even when simply making a sentence, the learner must know the meaning and function of the particle. Pages 213 to 229




The Influence of Company Risk Management on the Effectiveness of Micro, Small and Medium (MSM) Distribution of Credits

Acep Edisona, Obsatar Sinagab, Mohd Haizam Mohd Saudic, a,cWidyatama University, Indonesia, bPadjadjaran University, Indonesia  

Email: Acep.edison@widyatama.ac.id, Obsatar.sinaga@unpad.ac.id,   haizam@widyatama.ac.id,

The research aims to examine the effect of COSO 2004 based Risk Management variables on the Effectiveness of Lending to PT Bank West Java and Banten, Tbk. This type of research uses an explanatory study. The study population was 65 branch offices, 57 sample offices with respondents from 65 MSM accounts / credit officers with purposive judgment sampling techniques according to the criteria of conducting MSM credit services. The analysis tool uses Structural Equal Modelling to test the variable loading factor on latent variables and goodness of fit. The results demonstrate that the model Confirmatory Factor Analysis shows all dimensions of Risk Management variables and Distribution Credit Effectively (DCF) variables are valid and reliable constructs with goodness of fit. Contribution of Risk Management variable variability to variability of Distribution Credit Effectively variable is quite good and the hypothesis shows that Risk Management is variable to effective Distribution Credit. Pages 230 to 242




Implementation of Critical Path Method in House Development Scheduling Type 300/350 in CV. HILMY Jaya

Agatha Rinta Suhardia, Mohd Haizam Mohd Saudib, a,bFaculty of Business and Management, Widyatama University, Indonesia

 Email: agatha.rinta@widyatama.ac.id

The execution of a project requires a management technique from planning through scheduling to the control of the project. The success and failure of the implementation occurs because of the lack of planned project activities and less effective controls such that project activities are inefficient. Companies often experience delays in project completion. The purpose of this study was to determine the effect of scheduling by using the Critical Path Method (CPM) method to streamline the time of construction of the house type 300/350 in CV. Hilmy Jaya. The research method used is description of analysis through the Network Planning method such as the Critical Path Method. The result is that the construction of 300/350 type houses takes 210 days at a cost of IDR 395,680,000 while the construction using the Critical Path Method takes 191 days at a cost of IDR 389,800,000. Pages 243 to 254




Social Insurance: Investment and Ability to Pay Claim

*Alfianaa, Ervina CM Simatupangb, Kurniawan Saefullahc, Erie Febriand,

a,b Widyatama University, Indonesia,  c, d Padjadjaran University, Indonesia

*Corresponding Author Email: ﷟HYPERLINK "mailto:alfiana.dra@widyatama.ac.id"alfiana.dra@widyatama.ac.id, 


This study aims to find out what investment instruments influence the ability to pay the social insurance industry claims. The data used is secondary data from annual insurance statistics and monthly Indonesian insurance statistics from December 2014 to April 2019, and the research method used is multiple regression with descriptive verification research. The results show that investments in asset backed securities, investment fund real estate, and time deposits negatively affected premium adequacy to claim paid ratio, whereas investment in bond or sharia bonds, building with strata title or real estate for investment, direct investment has no effect on marketable securities issued by Republic of Indonesia. This research is useful for the social insurance industry in the context of placing their funds and for government to make policies so that the ability to pay the claims of the social insurance industry increases. Pages 255 to 266




Investigating the role of the term ‘Education’ in Top-Ranked Indonesian University Vision and Mission Statements: A Concordance Analysis

Alvii T.B. Siregara, Meita L. Sujatnab, a,bLanguages Faculty, Widyatama University, Indonesia  Email: alvii.siregar@widyatama.ac.id

While functioning as strategic planning statements and starting points for accreditation, vision and mission statements of higher education institutions further aim to reflect their quality and unique orientation. The term “education” is commonly known as the core business of the schools and its accompanying descriptors may convey certain embedded values.  This study investigates the concordance of the keyword ‘education’ in the statements and how the collated combination reflects uniqueness or characterisations of the corresponding institutions. The statements in English were retrieved from the top 100 universities according to RISTEKDIKTI’s official 2018 list and underwent a concordance analysis to establish their semantic groups. Half of the samples had no statements in English yet the results show that the groups had common characteristics. The study anticipates ongoing interest, in reviewing the statements for modelling and improvement purposes. Pages 267 to 275




Customer Loyalty and the Effect of Cost Switching As a Moderation Variable: Case Study of Cellular Telephone Markets in the City of Bandung and Cimahi

Andhi Sukmaa, aWidyatama University, Indonesia

 Email: andhi.sukma@widyatama.ac.id

The mobile phone market in the cities of Bandung and Cimahi had increased to 5 million customers by early 2017. The mobile phone market has become increasingly competitive with the presence of 7 cellular telephone operators. Competition in this industry has resulted in operators trying to attract new customers while retaining existing customers. In this study, the authors will examine the effect of customer satisfaction, trust and perceived switching cost on customer loyalty. This study also aims to test switching cost as a moderating variable on the relationship of customer satisfaction and trust in customer loyalty. This research was conducted on cellular phone users in the cities of Bandung and Cimahi. The sample was chosen based on random sampling and in total there were 215 respondents. The validity test was carried out using the SPSS program for factor analysis. Data processing is done by linear regression analysis to test the effect of customer satisfaction and trust in customer loyalty. The effect of perceived switching cost on customer loyalty and the effect of perceived switching cost as moderating variables was tested by linear regression analysis using a dummy variable. The results of the factor analysis showed that there were two variables in the questionnaire that were invalid so they were not included in the further analysis. The results of linear regression analysis show that in cellular telephone customers in the cities of Bandung and Cimahi, both customer satisfaction and trust do not have an effect on customer loyalty. Perceived switching cost has an effect on customer loyalty but perceived switching cost is not a moderating variable because switching cost is the only factor that influences customer loyalty. Cellular phone operators should provide customers who could switch to other operators with details regarding high switching cost. Pages 276 to 292




Corporate Governance and Profitability: The Case of Corporate Governance Index Firms in Indonesia

Andina Nur Fathonaha, Hesty Juni Tambuati Subingb, dan Yati Mulyatic, a,b,cWidyatama University, Jl. Cikutra No.204A, Bandung, 40125, West Java, Indonesia,

Email: andina.fathonah@widyatama.ac.idhesty.juni@widyatama.ac.iddanyati.mulyati@widyatama.ac.id 

The main objective of the current study is to investigate the impact of corporate governance on the profitability of Indonesian firms. Particularly, the study has focused on the good corporate governance practices on the profitability of firms listed in the Indonesian stock exchange. The panel data methodology is employed in the study, and the data of 21 firms over the period of five years from 20014 to 2018 is gathered from the annual audited account of Indonesian listed firm. Different diagnostic test is used to trace the appropriate panel estimates and basing on the Hausman test the random effect estimates appears as a most suitable estimates for the set of data we have employed. The findings of the study are providing support to the proposed hypothesis that the good corporate governance improvise the performance of the Indonesian firms. The findings of the study will be helpful for the policymakers and practitioners in understanding the issues related to the good corporate governance practices in Indonesia. It is hoped that with good management rights and responsibilities will be distributed among shareholders. Going concern is the identified goal of a series of GCG practices. The study is of the view that sustainability of a company is determined by the implementation of good corporate governance. Pages 293 to 299




 Credit Risk, Market Risk, and Profitability: Case Study of Banks in Indonesia Stock Exchange 2015-2017

Andry Arifian Rachmana, Mohd Haizam Mohd Saudib, Obsatar Sinagac, a,bWidyatama University, cPadjadjaran University, Indonesia

 Email: andry.arifian@widyatama.ac.id

This study aims to determine: 1) the influence of credit risk (NPL) and market risk (NIM) simultaneously on profitability (ROA); 2) the influence of credit risk (NPL) on profitability (ROA); and 3) the influence of market risk (NIM) on profitability (ROA). The banks listed on the Indonesia Stock Exchange in the period 2015-2017 as the population. The sampling technique uses purposive sampling, obtained by 21 banks.  The method of data analysis uses pooled data with the program E-views version 10. The test results use a random effect model, obtained: 1) NPL and NIM simultaneously affect ROA; 2) NPL has a negative effect on ROA); and 3) NIM has a positive effect on ROA.  Pages 300 to 313




Sustainability, Competitive Advantage and Entrepreneurial Orientation in Indonesian Family Culinary Business Groups

Artarina DA Samoedraa, Deni Hermanab, aFaculty of Business and Management, Widyatama University, Bandung, Indonesia, bUniversitas Pakuan, Bogor, Indonesia,  Email: artarina.dewi@widyatama.ac.id

Survival rates of family businesses facing challenges in the robust business world are alarming.  The number of family businesses that maintain family and business value systems in one operating system is decreasing. Family values as distinctive features and the foundation of organizational and cultural structures are difficult to maintain and family businesses face the demands of sustainability. The research objective of this study was to obtain an explanation of sustainability in terms of competitive advantage and entrepreneurial orientation in culinary business groups in Bandung. The research method uses the explanatory mixed method approach to investigate family micro-businesses that form the culinary sector. Data analysis uses covariant-based Structural Equation Model (SEM) with thematic research support. The results of the study show that economic sustainability is indicated by the operation of a system to support low-cost or efficient business activities and the trend of growth and profit stability is difficult to realize. The framework for solving low economic sustainability can be formulated based on the ability to offer differentiation and competitive prices. Pages 314 to 326




Analysis of Stock Prices: A Case Study of Indonesian Stock Exchange

Ase Suryanaa, aFaculty of Economics, Widyatama University, Indonesia

Email: ase.suryana@widyatama.ac.id

This paper aims to examine the effect of bankruptcy predictions by the Altman Z-Score formulas on stock prices. This research was conducted on the basis of the phenomenon demonstrated by retail companies throughout the period 2013-2017. This type of research is described as causal explanatory. The research population is 21 retail companies. The results show that the prediction of bankruptcy using the Altman Z-score formulas had a significant effect on stock prices in retail companies. Pages 327 to 334




Effectiveness of Service Provider Ads on Mobile internet Users

Ayu Endah Wahyunia, aWidyatama University, Indonesia

 Email: ayu.endah@widyatama.c.id

This study measures the effectiveness of advertising on mobile internet service providers in the city of Bandung. To find out the ad weaknesses of a number of service providers, consumer evaluation was obtained. This can identify the behavior and assessment of consumers in using broadband mobile internet services and establish the most effective promotional media for advertising broadband internet mobile services. Meanwhile, the variables relating to the effectiveness of broadband mobile internet services include: medium, medium and message appeal advertising and relative quality of advertisements. This study aims to determine which promotion media is the most effective in delivering information through hypothesis testing of the effectiveness of advertising in delivering messages on broadband mobile internet services. Furthermore, identifying consumer behavior in using broadband mobile internet services through mobile phones is a focus. Pages 335 to 342


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